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Important Update! Our store has moved from Salt Lake City, UT to Elko, NV. As part of this transition we have changed our name from Natural Joy to Pure Joy. New address: Pure Joy 1900 Idaho St. #104, Elko, NV 89801. Store Hours: Tues-Fri 10-5, Sat 11-4. 

About Us

Nothing brings your body more joy than living a healthy life. From exercise to diet, a mindful approach towards wellness is the way to go. This lifestyle shouldn’t stop at what you put in your body when what you put on it is just as important. This is where Pure Joy becomes an important part of your healthful equation. We offer you the safest makeup and body care products, made by artisans and indie brands, that meet our strictest of ingredient criteria and guidelines.

Pure Joy (formerly Natural Joy) actually started out of owner Joy Wicks personal journey seeking products she could feel good about using for her and her family. With so much "green washing" in advertising and labels it can be difficult to know just how natural a product truly is, even those sold in health food stores. Many still contain questionable ingredients. Joy has been researching ingredients for over twelve years now and carefully chooses high quality products, Not Tested on Animals, that are affordably priced.

Established Earth Day 2008, it has always been our goal to offer you personalized service as we share the joy that comes from living a natural life!

 

Here's a list of some of what you WON'T find in the products we carry....

Parabens, Dimethicone, Silicones, Phthalates, Bismuth Oxychloride, Nano-Particles, Talc, Propylene Glycol, PEG's, Aluminum or Potassium Alum (crystal deodorants), Petroleum, Mineral Oil, Paraffin, Imidazolidinyl Urea, Diazolidinyl Urea, DMDM Hydantoin, Triclosan, Sodium Lauryl (SLS), Sodium Laureth Sulfates (SLES), Germall, Germaben, Japanese Honeysuckle, Sodium Hydroxymethylglycinate, Tolulene, Formaldehyde, Avobenzone, Octyl Methoxycinnamate, Octinoxate, and Oxybenzone.

 
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Joy Wicks, Owner

 

The products and statements on this site have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent disease. Always consult a qualified medical professional about the use of herbal ingredients and essential oils, especially when pregnant or nursing. If you experience any adverse reactions with a product, stop use immediately and seek medical attention. We strongly recommend purchasing samples first when possible, as we are unable to accept returns unless an item is defective. Sampling products allows you to make correct color and product choices and to test yourself for possible allergic reactions.

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